Destination Madison

About Us

At Destination Madison, we are people with a passion. A passion for the amazing community. A city of inquisitive minds, inclusive spirits with an independent vibe. We share Madison's story far and wide. And we welcome others to experience our energy. In short, we inspire a love for Madison. Join us.

WHAT WE DO
- Attract new conventions, sporting events and competitions to the community
- Provide expert service and support to existing and repeat events
- Share comprehensive and easy-to-access information with visitors
- Conduct and analyze tourism research
- Build our local economy!

Destination Madison is dedicated to creating economic impact through tourism. The effects of our ''invisible industry'' benefit everyone living in Dane County in key areas including jobs, community services and quality of life. The latest economic impact data released by the Wisconsin Department of Tourism indicates the strength of the tourism industry—particularly in Dane County, where we experienced a 8% increase in tourism dollars spent compared to the prior year. This exceptional growth reflects the strategic and focused efforts we devote to our local economy.

We recently announced a record $1.4 billion was spent by tourists in Dane County in 2019, supporting thousands of local people working in the hospitality industry and providing a boost to hundreds of businesses in our community.