Maximizing Your Conference Return on Investment (ROI) 101

Join NeuroRepublica, SBA and WPI  and Learn How to Stretch Your Marketing Dollar!

Learn how to maximize the time, money and talent that you and your organization invest in attending and participating in a conference! Exhibiting, general networking and meeting with potential customers requires significant preparation and planning. This workshop will discuss the steps you will need to take before, during and after a government or corporate business conference/tradeshow to take advantage of all possible opportunities.

Topics include:

• Doing your homework– how to develop your focus, goals and plan of attack
• Creating targeted marketing materials including business cards, capabilities statements, websites and elevator pitches
• Basics of time management and networking
• Attracting people to your exhibit
• Post event strategies